Pop-Up Retail in Downtown Redding
In August 2017, a “lunch and learn” about pop-up retail took place in downtown Redding. The goal? To learn from people who are doing pop-up retail in Redding about their experiences so far, and to think together about how this might connect with underutilized spaces in downtown Redding in the years ahead.
What is pop-up retail? These are brick-and-mortar shops that are temporary by design. A business may inhabit a space for only eight hours but have the opportunity to sell a product, build brand awareness and refine a target market. One day, a space may be occupied by a fashion designer, and the next by a furniture maker. Pop-Up Republic, a Chicago-based service provider for the growing pop-up industry, estimates the market size for pop-ups to be $45 billion to 50 billion per year in the U.S. alone.
Overall, this is part of a shift from a product-based economy to an experience economy. Which raises the question: what kinds of experiences would you like to have in downtown Redding? Which underutilized spots are ripe for pop-up activity?
Full slides and photos of the event are available here.
